Feature validation
Measure interest, urgency, alternatives, and willingness to switch.
Product Research
Run product research surveys without making users fill out long forms.
Use Formaly for idea validation, feature discovery, onboarding research, and user interviews that start as lightweight surveys.
JTBD
friendly
Chat
responses
Themes
from answers
› Research moments[01/02]
Ask sharper questions before you build the wrong thing.
Formaly helps teams turn research goals into survey flows and then synthesize the answers.
Onboarding research
Learn what new users expected, what confused them, and what they tried first.
Discovery surveys
Collect lightweight interview-style context before deeper calls.
› Analysis[02/02]
Turn qualitative answers into product decisions.
Qualitative research becomes more useful when the team can see patterns instead of reading every answer from scratch.
Theme extraction
Find common requests, objections, and language across responses.
Segment context
Connect responses to user attributes and audience rules.
Shareable evidence
Bring quotes and summaries into roadmap discussions.
› More Solutions
Customer feedback
Collect richer customer feedback with conversational follow-ups and AI summaries.
Read moreProduct researchRun discovery, feature validation, and product surveys without long static forms.
Read moreChurn surveysUnderstand why users leave with quick, targeted, conversational exit surveys.
Read moreUser onboardingLearn where new users get stuck and what they expected during activation.
Read moreEvent feedbackCollect post-event feedback that captures ratings, comments, and improvement ideas.
Read moreEmployee surveysRun lightweight internal pulse surveys, engagement checks, and team feedback loops.
Read moreBuild a form people can actually finish.
Start with a prompt, publish a conversational survey, and turn answers into usable insight.