First-session feedback
Ask what users expected, what they tried first, and where they slowed down.
User Onboarding
Onboarding surveys that show where new users get stuck.
Use conversational onboarding surveys to understand activation friction, missing expectations, and the moments that stop users from reaching value.
Day 0
first-session feedback
AI
friction themes
Embed
inside product
› Activation research[01/02]
Ask new users while the setup experience is still fresh.
A short conversational survey can reveal confusing steps, missing context, and the exact language users use when they fail to activate.
Setup friction
Capture blockers around imports, integrations, permissions, and empty states.
Value discovery
Learn whether users understood the core outcome and what would make them return.
› Improve onboarding[02/02]
Turn onboarding comments into product and lifecycle fixes.
Formaly helps teams summarize onboarding issues so product, support, and growth can act from the same evidence.
Theme summaries
Group repeated onboarding problems into clear themes.
In-product targeting
Use embeds and targeting to ask the right users at the right moment.
User quotes
Keep the real language next to every insight so fixes stay grounded.
› More Solutions
Customer feedback
Collect richer customer feedback with conversational follow-ups and AI summaries.
Read moreProduct researchRun discovery, feature validation, and product surveys without long static forms.
Read moreChurn surveysUnderstand why users leave with quick, targeted, conversational exit surveys.
Read moreUser onboardingLearn where new users get stuck and what they expected during activation.
Read moreEvent feedbackCollect post-event feedback that captures ratings, comments, and improvement ideas.
Read moreEmployee surveysRun lightweight internal pulse surveys, engagement checks, and team feedback loops.
Read moreBuild a form people can actually finish.
Start with a prompt, publish a conversational survey, and turn answers into usable insight.