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Essay
Completion Rate Is a Vanity Metric
A 95% completion rate on a survey that asks nothing is worthless. The metric that actually matters is insight density: how much you learn per minute of someone's attention.
Jun 26, 20267 min read
Essay
The Form Is Dying. The Interview Is Replacing It.
Static forms exist because asking thoughtful follow-up questions never scaled. That constraint is gone. The future of data collection is not a better form. It is a million interviews running at once.
Jun 24, 20267 min read
Engineering
How We Chose Our AI Provider: Why Formaly Runs on Nebius Token Factory
When you build an AI product, you are not just picking a model. You are picking who sees your customers' data. Here is how I chose an inference provider for Formaly, and why zero data retention was the deciding factor.
Jun 24, 20269 min read
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