Cancellation reasons
Capture the headline reason and the detail behind it.
Churn Surveys
Churn surveys that explain why users leave.
Collect cancellation feedback, downgrade reasons, and exit context with short conversational flows that surface the real objection.
Exit
survey flows
AI
reason grouping
Fast
setup
› Retention insight[01/02]
Cancellation feedback should be specific enough to change the product.
A single dropdown rarely tells the whole story. Formaly helps collect the reason, the context, and the words behind it.
Competitor context
Learn what users are switching to and what they believe is missing.
Recovery signals
Identify users who might stay if a plan, workflow, or product gap changes.
› Team workflow[02/02]
Give product, success, and growth the same picture.
When churn reasons are summarized consistently, teams can prioritize fixes instead of debating anecdotes.
Reason themes
Group repeated churn reasons into patterns.
Quotes
Keep the actual customer language next to the summary.
Reporting
Export or connect churn feedback with the rest of your data.
› More Solutions
Customer feedback
Collect richer customer feedback with conversational follow-ups and AI summaries.
Read moreProduct researchRun discovery, feature validation, and product surveys without long static forms.
Read moreChurn surveysUnderstand why users leave with quick, targeted, conversational exit surveys.
Read moreUser onboardingLearn where new users get stuck and what they expected during activation.
Read moreEvent feedbackCollect post-event feedback that captures ratings, comments, and improvement ideas.
Read moreEmployee surveysRun lightweight internal pulse surveys, engagement checks, and team feedback loops.
Read moreBuild a form people can actually finish.
Start with a prompt, publish a conversational survey, and turn answers into usable insight.