Introducing Formaly

Traditional forms are broken. I built something to fix that.

You spend time crafting a survey, carefully picking question types, writing clear instructions, tuning the layout. You send it out and... most people bounce after the first few fields. The ones who finish give you surface-level responses: one-word answers, random selections, anything to get through it faster.

We have all been on the other side too. Staring at a wall of text boxes, dropdowns, and radio buttons that feel more like an interrogation than a conversation. Forms were supposed to help us understand people better. Instead, they have become something everyone dreads.

I kept thinking: what if filling out a form felt as natural as texting a friend?
That is why I built Formaly.

What is Formaly?

Formaly is an AI-powered platform that transforms traditional forms into chat-like experiences. Instead of presenting users with a static list of questions, Formaly turns your survey into a natural conversation, one question at a time.

The idea is simple: conversational interfaces are inherently more engaging than static forms. People are used to chatting. When a form feels like a chat, people actually want to finish it, and they give you much richer responses in the process.

How It Works

Formaly is designed to be radically simple. Here is the workflow:

What Makes Formaly Different

Chat-First, Not Form-First

Every Formaly survey can run in two modes: a chat interface where questions appear one at a time in a natural conversation, or a traditional form view for people who prefer it. The hybrid input system lets respondents type freely, click suggested options, or mix both. Whatever feels natural.

Smart Follow-ups

When someone rates your product a 3 out of 10, you do not just want the number. You want to know why. Formaly automatically generates conditional follow-up questions based on responses. Low rating? It asks what went wrong. High praise? It digs into what they loved. This kind of nuance is hard to get with static forms.

AI Insights That Actually Help

Once responses start coming in, you can generate comprehensive AI summaries that surface key pain points, common complaints, positive highlights, overall sentiment, and concrete action items. No more manually reading through responses trying to spot patterns.

Templates for Quick Starts

Do not want to start from a blank page? Choose from built-in templates for common use cases: employee feedback, event feedback, customer satisfaction, and more. You can also save any survey you create as a reusable template.

Multi-Language Support

Formaly supports translating your surveys into multiple languages, so you can reach a global audience without duplicating effort.

Under the Hood

For anyone curious about the technical side, here is the stack:

The app uses server components by default, with client components only where interactivity is needed. The design follows a neobrutalist aesthetic: bold borders, hard shadows, vibrant colors. It is intentionally playful, matching the conversational nature of the product.

Everything is fully typed, server-rendered where possible, and deployed on Vercel.

Why I Built This

As someone who has both created and suffered through countless forms, I kept running into the same frustration: the tools we have for collecting feedback are fundamentally misaligned with how people naturally communicate.

We do not talk in radio buttons and dropdown menus. We talk in sentences, stories, and context. A good feedback session feels like a conversation, and that is exactly what I wanted Formaly to deliver.

I wanted to build something where the form creator's experience is just as delightful as the respondent's. Where you can describe your intent in plain language and get a production-ready survey in seconds. Where the insights come to you instead of being buried in spreadsheets.

This is the first public launch. I have been dogfooding it for a while and I am excited to get it into more hands and hear what people think.

What's Next

This is v1 and there is a lot more I want to build. Here is what is on the roadmap:

• Team workspaces and collaboration
• Advanced branching and logic flows
• Webhook integrations and API access
• Voice-based survey experiences
• Deeper analytics with AI-powered trend detection

I would love feedback on what to prioritize. If you have ideas or run into issues, feel free to reach out.

Try It Out

Formaly is live and free to get started. You can create your first conversational form in a few minutes and see if the approach works for you.